When innovators talk about thinking outside the box, they mean coming up with creative ways to solve problems - new ways to look at things. How do they do it? How can you do it too? We first have to ask what the "box" is. Then we can look at how to get outside of it. The "box" is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making. The best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up thinking inside the box. One of the major liquor brands was faltering years ago, and they couldn't seem to boost their sales. Promotions, lowering the price, getting better shelf placement - these were the "in the box" solutions. Then someone challenged the assumptions, by asking "What if we stopped the promotions and just raised the price?" The price was raised as an experiment, and sales soon doubled. As it turns out, some types of liquor are bought quite often as gifts. Buyers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy products that don't cost enough. Now imagine what happens to your profit margins when you raise the price and double the sales. That's the power of thinking outside of the box.
Tuesday, May 8, 2012
Monday, April 16, 2012
by Matthew Keegan
If you are an entrepreneur, you know that your success cannot depend on the opinions of others. Like the wind, opinions change...like the weather, opinions change frequently. To succeed at any endeavor, you must stay the course...no matter what the cost! Here are some surefire tips to help you on your journey.
1. Avoid Negativity. Negative people are all around us. They can include our loved ones as well as a dear friend. Most often, it is the opinions of total strangers that breeds the most negativity as if someone who doesnâ€™t know or understand you is able to voice a reasonably thought out opinion about you.
No, you shouldnâ€™t avoid those who are close to you, rather there are areas of conversation that are less profitable. Accept criticism constructively, but steer the conversation away from nonstop negative banter. Negativity will grow on you unless you take control.
Saturday, March 24, 2012
by Steven Gillman
Self-identity? Who are you really? We identify with many things, but this is just a process in our minds. In fact, this identification causes us to suffer.
Your favorite basketball team loses, and you suffer as though YOU lost. Your car is damaged and it feels like YOU are hurt. Somebody attacks who they think you are, and it is as though they could actually reach inside and poke at your true self. Is there a way to escape this unecessary drama and pain?
Perhaps, if you can see what you are not. Seeing this clearly can free you from much of the suffering that comes from identification. Try this simple meditation.
Thursday, March 22, 2012
by Anthony Mullins
“I have heard it said that the first ingredient of success is to dream a great dream.”
John A. Appleman
John A. Appleman
How often do you dream or aspire? What do you dream of? Why do people struggle to act upon their dreams? Is it fear of failure, insecurity in their abilities or chalk it up to wishful thinking that holds them back? These are questions that my clients ask me all the time. In return I offer, “Isn’t it amazing how people only dream of greatness?”
Monday, March 5, 2012
by Dayo Olomu
"You gain strength, courage and confidence by every experience in which you really stop to look fear in the face...You must do the thing you think you cannot do." - Eleanor Roosevelt (1884-1962).
When I came to live in England in 1996, I was shocked to discover that a crook had already hijacked my birth certificate and used it to collect my National Insurance card, credit card, and even opened a bank account. I also discovered I was purportedly married. Everywhere I went, I was told somebody was bearing my name. At a stage the authorities did not know who the real Dayo Olomu was. Fear hit me in the face and it nearly killed my dream. Though it took me two years to sort everything out but I resolved that fear will not kill my dream. Today the rest is history.
Wednesday, January 25, 2012
by Kim And Charles Petty
I am going to ask you to something very weird right now. First of all, I want you to listen to your thoughts. Now tell me, what thoughts fill your head? Would you label them as positive, or negative?
Now let's say you are walking down the street with these thoughts. Do you think anyone who would meet you would be able to tell you what's on your mind?
Monday, January 16, 2012
by Mary Gardner
I’m so excited that I have discovered this secret today. It’s something that I promise will reduce the stress level in your lives. It’s easy, convenient and all you have to do is plan: THE NIGHT BEFORE!
Today was the third day of school for my son Jeremy. Today we were among the very first people at school. Every single day, the kids line up in the parking lot at the school with their teachers. At 7:55am, the principal, Mrs. Katie Walsh, directs the students in The Lord’s Prayer, and the Pledge of Allegiance. It’s a wonderful tradition and unites the school every single day.